AccorHotels’ High-End Acquisition Problem
Photo Credit: A Onefinestay property in New York. Accor's purchase hasn't turned out as expected. Onefinestay/AccorHotels
Skift Take
Two of Accor's high-end deals have failed to live up to expectations. The big question now is: Can the company fix things?
Luxury Travel News
The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
Buying a company with potential doesn't mean that company will necessarily fulfill it — just look at what's happening at AccorHotels.
It admitted last week to having trouble with two of its most high-profile acquisitions: homesharing platform Onefinestay and concierge service John Paul.
Accor hoped that by plugging these high-end brands into its wider product portfolio, it would be able to grow them faster than they would on their own. So far this hasn't happened.
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