Expedia’s Brands Explained and 13 Other Digital Trends This Week
Skift Take
This week in digital news, Expedia was on our priority list. Check out our in-depth explainer on the group's 23 brands, then read about the future possibility of Expedia-branded hotels and the company's latest earnings report.
Digital Travel News Weekly Roundup
Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines digital trends. For all of our weekend roundups, go here.
>>Check out our Skift Takes on Expedia Group's brands for consumers and businesses. Time for some #realtalk: Every One of Expedia Group’s 23 Brands, Explained
>>The majority of first travel searches have no mention of a brand or destination, putting publishers of digital destination information in a uniquely influential position. Yet publishers are challenged to differentiate themselves in an overwhelming number of options: Online Travel Media — Skift Research Looks at Who Stands Out in 2018
>>We still think there's a pretty good chance that we'll see Expedia-branded hotels in the near future if not sooner: Expedia’s Hotel Boss on Becoming a Global Platform
>>When mergers go awry, it isn't always merely because the acquired company was a dog. Sometimes the purchaser
