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A whole host of companies are attempting to prove there is a market beyond the super-rich for private jet travel.
In their mind, technology has enabled consumers who previously wouldn’t have thought of using this type of transport to give it a go.
“The on-demand or sharing economy drives system efficiencies and for luxury consumers this means greater accessibility at lower price thresholds, which makes these products and services available to a broader market cohort,” said James Henderson, president of commercial operations at XOJet.
While buying a seat on a private jet still isn’t cheap, it’s undoubtedly easier to do. The problem all these companies face is persuading enough people that flying by private jet is worth it.
— Patrick Whyte, Europe Editor
5 Looks at Luxury
The Growth and Democratization of Flying Private: Any luxury industry experiencing an uptick in affluent, young new customers has a right to be bullish about growth, but it is a combination of logistics, customer service, and branding that will eventually set the winners apart from the other players.
Ace Hotels Is Entering the Luxury Space With New Project: It will certainly be interesting to see how Ace approaches both luxury and micro-hotels starting in the next few months.
Palau Tests the Waters of Luxury Tourism: The tiny republic of Palau is striving to become a global leader in ecotourism. In recent years, the government has made moves to ensure the country becomes a pristine paradise for luxury travelers.
Airbnb Could Be Worth More Than Any Hotel Company: The battle between Airbnb and Booking (and everyone else in online travel) is just beginning.
More Luxury Hotels Set Aside Ultra-Secret Suites for Their Top Guests: Yet another reason why it might pay to book direct?