Skift Take

Perhaps there is such thing as a free lunch. It just requires a Priority Pass membership.

Series: Business of Loyalty

Travel Loyalty News

The Skift Business of Loyalty covers the world of hotel, airline, and other consumer loyalty programs in the travel industry. Read more coverage of loyalty here.

For a long time, membership in the Priority Pass program was seen by many as having access to airport lounges in far flung locations like Azerbaijan or Guinea — with not so many practical applications for the mainstream business traveler. But now, thanks to a better source of members and smarter planning around airport amenities, that sentiment is starting to change.

On the supply side, new members are being driven to Priority Pass by a surge of consumers interested in signing up for premium credit cards like the Chase Sapphire Preferred and the American Express Platinum. Each of these cards gives travelers free Priority Pass membership in addition to myriad other benefits.

The utility of the card is also changing. In addition to simple airport lounges, Priority Pass is now expanding to add restaurants (where one might, for example, get a $28 meal credit) and mini-suites to its offerings. As Christopher Evans, joint CEO of Collinson (which runs Priority Pass) sees it, “The airport of 2018 is very different to that of the early ’90s — now with more sophisticated dining options, spas, and increasingly experiential offerings.” To adapt, Priority Pass is now stepping up in a big way.

There’s more on Collinson’s vision and the future of Priority Pass in last week’s profile of the group and its direction on Skift.

— Grant Martin, Business of Loyalty Editor

Skift Stories and More Expert Insight

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Trump Border Policies Are Bad for Business Travel, Survey Finds: Travel bans just aren’t great for business travel.

Will Booze Ever Be Banned on U.S. Airline Flights? Despite some well-publicized incidents involving drunk passengers, U.S. airlines aren’t about to fly dry. The revenue is just too big. But flight attendants say drunk passengers are the top source of harassment and want airline staff to keep them off planes.

Loyalty Members Notch a Win With Court Ruling on American Express Lawsuit: Points lovers just got a boost from a most unusual place: the U.S. Supreme Court.

Korean Air CEO Suspected of Embezzlement: Korean Air’s chairman apologized Thursday before being questioned by prosecutors investigating alleged wrongdoing by him and his family, deepening woes at South Korea’s largest airline company.

Heathrow’s Third Runway Got Approved But British Airways Is Still Not a Fan: London Heathrow airport’s 16 billion-pound ($21 billion) expansion plan may have cleared its last major political hurdle, but the project has yet to convince British Airways, the hub’s biggest customer.

Marriott Releases Full Award Rates — 70 Percent of Properties Will Cost the Same or Less: It’s been over two years since shareholders approved the merger between Marriott and Starwood, and two and a half months since we received additional details on what the combined loyalty program would look like. However, the biggest outstanding question for many travelers was simple: How will the integration impact award rates?


Skift Business of Loyalty Editor Grant Martin [[email protected]] curates the Skift Business of Loyalty newsletter. Skift emails the newsletter every Monday.

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Tags: loyalty, priority pass

Photo credit: Bobby Van's Steakhouse at JFK, a recent addition to Priority Pass' portfolio Collinson Group

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