At Skift, we believe innovation means looking at the world from a different perspective. For me, innovation doesn’t automatically equal “new.”

When we decided to host a technology-centered Skift Forum in Silicon Valley on June 12th, we made it our goal to turn existing formats on their head and look at them differently instead of simply a laundry list of emerging tech topics.

We are shedding light on the retailing, merchandising, and distribution of travel through the lens of technology strategies and disruptions by bringing together 20+ leading CEOs, CTOs, and CDOs for the inaugural Skift Tech Forum.

I Want to Learn at Skift Tech Forum

As companies leverage technology to collect consumer information and deliver increased personalization, questions of ethics, privacy, and use of Big Data have emerged.

During Skift Tech Forum, we will examine the dilemma and potential of personalization across all touch points of the travel ecosystem. What does the future of travel tech look like as consumer reluctance to share data grows?

Our reporters and analysts decided to answer these questions by fighting data with data. The Skift Research team conducted primary research and analysis to amplify the voices of both brands and consumers on what personalization really means to them.

So next week when you land in Silicon Valley, bring your curiosity, your questions, and your way of looking at the world.

That’s why we do what we do — to understand patterns in travel and in the world at large. And that’s why Skift Tech Forum attracts attendees from more than 175 of the world’s most influential companies.

I, for one, am thrilled to see you there in California for an intensely focused, single-track program on June 12. Only 26 seats remain at Skift Tech Forum. Want one?

Save Me a Seat at Skift Tech Forum

Skift Tech Forum wouldn’t be possible without our sponsors: AIG Travel, Amadeus, BRIDGESTREET, CendynDerbySoft, HotelbedsLiveRampNearsoft, Neustar, Sabre, and Salesforce.

Interested in becoming a sponsor for any of our Skift Forums? Check out our sponsorship process here.