American Airlines is tapping into secondary European markets with new routes to destinations that are growing increasingly popular with travelers, such as Iceland, Budapest, and Prague.
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American Airlines is going beyond Europe’s typical big-name destinations this summer with new route offerings to Iceland, Budapest, Prague, and added service to Venice. “Summer travel to Europe is very popular,” said Vasu Raja, vice president, Network and Schedule Planning at American Airlines. “These flights will conveniently connect customers from three very important hubs –– Chicago O’Hare International Airport (ORD), Dallas-Fort Worth International Airport (DFW), and Philadelphia International Airport (PHL) –– to exciting markets across the Atlantic.”
American’s service to Reykjavik-Keflavik, Iceland (KEF) kicks off this summer from American’s Dallas-Fort Worth (DFW) hub. The route will be flown on a 176-seat Boeing 757-200 and will feature lie-flat Business Class seats and a full suite of products including American’s Casper bedding and Cole Haan amenity kits in the premium cabin.
“Reykjavik has become a very popular leisure destination and we look forward to giving our customers the opportunity to experience Iceland’s unique landscape of geysers, volcanoes, and hot springs with our new direct service this summer,” said Raja. “The new destination complements our continued growth from Dallas-Fort Worth, including Rome and Amsterdam.”
Calling Reykjavik “a very popular leisure destination” is almost an understatement. The country saw a 27.7 percent visitor increase in 2017, with foreign visitors estimated to outnumber the local population by seven to one this year. Iceland’s Keflavik airport expects to invest about $1 billion over the next seven to eight years to make room for new airlines and routes and accommodate the growing number of passengers.
American has also added new routes to Budapest and Prague from Philadelphia. The Budapest route is especially noteworthy since since Hungary’s national airline, Malév, went bankrupt in 2012. Tourism has picked up in both Budapest and Prague over the last few years. In December 2017, the number of international tourist arrivals to Budapest grew by 6.6 percent and that of international tourism nights by 6.0 percent compared to the same month of the previous year. Meanwhile, the Czech Republic saw a record number of 9.3 million tourists in 2016.
American’s expanded international routes also include additional service to Venice from Chicago beginning this summer. The airline currently offers service to Venice from Philadelphia and began offering service to Barcelona from Chicago last summer. American and its joint business partners serve 21 destinations in Europe nonstop from the U.S. with more than 65 daily departures.
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