Skift Take

The Caribbean sent a message loud and clear this week that it won't be held back by hurricanes. It's launching its first regional tourism campaign in years just in time for this year's storm season. In other environmental news, some companies are still trying to figure out the best ways to get tourist on board with eco-friendly practices.

Tourism News Weekly Roundup

Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines tourism trends.

For all of our weekend roundups, go here.

>>The Caribbean is rolling out its first regional marketing campaign in more than a decade, just in time for the next hurricane season that starts in June and while many destinations are still recovering. It’s a cycle that’s probably going to get a lot more normal for the region: Caribbean’s New Marketing Campaign Is Launching Ahead of 2018 Hurricane Season

>>It’s not that most travelers don’t want to pitch in and do their part to save the planet. Travelers learn by example and more companies are understanding that it’s not so easy to train employees, who are also consumers, on how to lead the way: Travel Industry Is Still Searching for Ways to Make Eco-Friendly Habits Stick

>>Calling all teachers, professors, and educators of hospitality, travel, and tourism. Skift wants you to contribute to our Global Forum in New York — that’s why we’re offering discounted rates! Discounted Educator Rates Announced for Skift Global Forum NYC

>>What happens in Vegas, stays in Vegas — except now sports betting, as other states look to swoop in and take their share of the multibillion market. But guess what? Vegas will survive: Supreme Court Decision on Sports Betting Will Hurt Vegas, Right? You’ll Be Surprised

>>The more information we get on the habits of travelers who combine business and leisure, the more obvious it becomes that the notion of the siloed, well-behaving business traveler is completely outdated: Tech Workers Combine Business and Leisure Travel Most Often

>>Thomas Cook is desperate to shake off the impression that it’s old fashioned and the 176-year-old travel company is trying different ways to make itself relevant to young travelers. Not every one will work but at least it is trying: Thomas Cook’s Personalization Ploy Is Paying Off

>>Tourism Australia’s Super Bowl 2018 advertising campaign has been hailed as a marketing triumph. Now, it’s closely watching the booking to make sure it did the right thing by putting all its eggs in one basket: Tourism Australia Bets Big on Old Movie Franchise and Croc Dundee Delivers

>Orlando remains a battleground for the world’s largest theme park operators, but attendance is growing around the world — and the biggest companies are trying to win audiences all over: Disney and Universal See Big Gains in Orlando After Major Expansions

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Tags: tourism, Travel Trends, trends roundups

Photo credit: The Caribbean, including Barbados (pictured) is launching a new tourism campaign, its first post-hurricanes. Skift

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