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Read the Skift Forum Europe 2018 digital magazine.

Last week, we examined the trends that are shaping travel in Europe at Skift Forum Europe in Berlin. Executives from Airbnb, AccorHotels, Google,, and others discussed strategy, changing consumer behavior, and, at times, each other.

In tandem with the event, we released a magazine exploring how Europe roared back after a difficult 2016. Despite terror attacks, Brexit-related uncertainty, and nationalist political rhetoric across the continent, Europe saw tourism arrivals soar 8 percent in 2017.

In a series of stories, analyses, and data-rich charts from Skift’s editorial and research teams, we look at the big picture of European tourism as well as the ramifications for meetings, the cruise industry, airlines, homesharing, venture capital, and more.

Read the digital magazine for insight into how Europe is moving forward, what that means to various sectors of travel, and which destinations are making the biggest gains.

What You’ll Find Inside

Executives Weigh In on European Performance

European Tourism Takes a Step Forward (and Back From the Brink)

European Meetings Destinations Capitalize on Travel Boom

The Blockchain Buzzword

North American Cruisers Make an Enthusiastic Return to Europe

Spain’s Tourism Success Continues Despite Roadblocks

European Airlines and the New Normal

European Tourism Growth Moves East

Total Nights Spend at Tourism Accommodations

European Tourism Had One of Its Best Years While U.S. Had One of Its Worst

Homesharing European-Style

European Travel Startup Funding Leaders by Country 2017

The Foreign Exchange Tourism Bump

Read the digital magazine here.

Skift Forum Europe was made possible by our sponsors: AirbusAccorHotels, Accenture, Accenture Amadeus Alliance, Jordan Tourism Board, Movable Ink, PiaboSimilarWebSojern, Travelsify, and visitBerlin.