Universal Wants Its Own Characters to Shine at Theme Parks
Photo Credit: Fast & Furious — Supercharged just opened at Universal Studios Florida in Orlando. The theme park operator is looking to leverage the intellectual property owned by parent company Comcast. Universal Orlando
Skift Take
Universal parent company Comcast may want to get more theme park bang out of the bucks it has spent on intellectual property, just like Disney is milking its Marvel and Star Wars acquisitions. But that doesn't mean Universal will turn its back on the cash cow that Harry Potter has become.
Harry Potter has been very good to Universal Parks and Resorts, driving up attendance and spending at every park where he has a presence and transforming the theme park operator into serious competition for Disney.
But parent company Comcast doesn't own the franchise; Universal licensed the theme park rights from Warner Brothers. And the media and technology giant looks eager to give a bigger push to the intellectual property it actually possesses.
CEO Brian
