The week of any Skift Forum is always an energetic and unforgettable time of the year for our team. For me, it’s also a time to reflect on the trajectory and direction not only of Skift, but the travel industry as a whole.

This time the focus is Europe: how amazing 2017 has been for European travel sector, the year it came back from the brink.

This week, we’re flying to Berlin to host the second-annual Skift Forum Europe. We are amazed at the reception so far — over 200 companies will be represented at Skift Forum Europe this week.

400 attendees are signed up and ready to meet us at Cafe Moskau, and our incredible speaker program of 20+ industry leaders will challenge and motivate you about the Future of Travel in Europe.

At Skift Forum Europe, you’ll meet CEOs and top executives from companies such as Booking.com, Ryanair, AccorHotels, Lufthansa Group, Thomas Cook Group, Club Méditerranée, and others.

Each year, we aim to organize events that reflect the magnitude and gravity of travel, and for Europe, being the world’s largest travel geography, inbound and outbound, our Forum this year reflects the promises and challenges ahead.

Your fellow attendees don’t rest on the status quo. They’re defining and synthesizing trends in the industry’s marketing, strategy, technology, and creative sectors in 2018 and the European Forum will reflect that.

I’m thrilled our attendees will get to see these months of hard work come together. For those of you who coming from across the continent — and indeed the world! — to join us, we thank you for being there every step of the way as Skift grows. If Berlin is your backyard, we’re excited for you to show us how Berlin is done!

Skift Forum Europe is made possible with the help of these amazing sponsors: AirbusAccorHotels, Accenture, Accenture Amadeus Alliance, Jordan Tourism Board, Movable Ink, PiaboSimilarWebSojern, Travelsify, and visitBerlin.