Expedia Tweaks Its Name and 10 Other Digital Trends This Week
Photo Credit: Mark Okerstrom, CEO of Expedia Group, whose name was recently tweaked to better reflect its variety of brands. Adam Shane Productions / Adam Shane Productions
Skift Take
This week in digital news, the big online travel agencies are deciding what's best for their futures. Expedia changed its name, slightly, to better reflect that the parent company is more than just Expedia.com. Meanwhile, Priceline's name-your-own-price feature is on the outs.
Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines digital trends.
For all of our weekend roundups, go here.
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