Video: Apple Leisure Group CEO on the Appeal of Luxury All-Inclusive
Photo Credit: Alex Zozaya, CEO of Apple Leisure Group, spoke at Skift Global Forum in September 2017 about targeting the upper end of the mass market. Skift
Skift Take
All-inclusive vacations aren't necessarily just for low-end consumers seeking high convenience. The luxury corner of the all-inclusive market has staying power.
Among independent travelers, all-inclusive vacations have a bad rep, one in which you trade quality for convenience. Many savvy consumers would rather do their own research, and a little more work, to secure each part of their trip as they wish.
But the all-inclusive model isn’t married to lower quality, according to the CEO of Apple Leisure Group, Alex Zozaya, who spoke at Skift Global Forum in September 2017. Apple Leisure Group targets luxury consumers who want the convenience of a packaged trip.
“We don’t call it all-inclusive. We call it ‘unli
