Skift Take

This week in tourism, we thought about two opposing ideas. First, the chief marketing officers who drive tourism are highly valued in their companies, but second, what do you do when their success leads to soaring, unsustainable visitation?

Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines tourism.

For all of our weekend roundups, go here.

>>Overtourism may be worsening in many destinations, but there are real, practical solutions to employ. Among them is using funds for something besides driving visitation: Finding Solutions for the Overtourism Dilemma: 5 Skift Call Takeaways

>>Discover what travel’s top innovators have to say about the industry in short, exclusive interviews from this year’s Skift Global Forum: Launching Skift Take Studio Series 2017

>>Financial analysts and other travel industry watchers often listen to the words of CEOs to hear what direction they’re taking their companies. But, increasingly, CMOs at many major travel brands are dealing with ground-level, consumer-facing marketing and strategy that impact the company and customers on a daily basis: Video: Why CMOs Might Be the Most Influential People at Any Travel Brand

>>New research shows corporate travel buyers are aligning more closely with the desires of business travelers: Business Travelers Are Getting Their Way — Corporate Travel Innovation Report

>>It’s been decades since the last “golden age of travel,” and we’re due for a new one, featuring the Internet of Things: Video: Design Firm Teague Bets on Tech to Make Transportation Enjoyable

insights

Get Skift Research

Skift Research products provide deep analysis, data, and expert research on the companies and trends that are shaping the future of travel.

See What You're Missing

Have a confidential tip for Skift? Get in touch

Tags: tourism, Travel Trends, trends roundups

Photo credit: Traffic backs up at the entrance to Grand Canyon National Park. The park continues managing overtourism. Grand Canyon National Park / Flickr

Up Next

Loading next stories