Video: IHG CEO on Where He’ll Break New Ground
Photo Credit: IHG CEO Keith Barr, pictured here, spoke at Skift Global Forum in New York City in September. Skift
Skift Take
Barr is touting his experience in China and his company's long presence there as an advantage in understanding global consumer trends. But is that enough to raise the company's cool factor in western markets?
Now that CEO Keith Barr has taken the reigns at International Hotels Group, there are a few things he plans to do differently than his predecessor, Richard Solomons, to shake up operations at the UK-based company.
Barr, who became CEO of the UK-based company in July, reflected at the Skift Global Forum in New York in September on what technology advances will bring to the guest experience during his first year as CEO. "There are many things we can do with technology that isn't transparent to the customer," said Barr. "But you can also do tech for tech and add a lot of cool things that add little value to the customer journey."
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