AccorHotels Buys Into Orient Express to Remake an Iconic Brand
Skift Take
While some of the deals done by AccorHotels have raised eyebrows, this one seems like a good strategic fit. The Orient Express brand is known the world over and will give AccorHotels a greater presence in the luxury space.
AccorHotels’ appetite for dealmaking has continued with the purchase of 50 percent of the company behind the iconic Orient Express brand.
The hotel group is partnering with existing shareholder, French rail operator SNCF, to develop a range of hotels under Orient Express brand name. Details of the
