Skift Take

It's hard to pinpoint why fewer international visitors are coming to Florida this year, but Visit Florida has some work to do to spur overseas tourism. Good thing they got fully funded this year.

The number of tourists visiting Florida continues to grow.

Gov. Rick Scott will announce Tuesday that an estimated 60.7 million tourists came to the state during the first six months of the year. That’s a 4.1 percent increase over the same time period in 2016.

Scott plans to highlight the new numbers during a visit to the Florida Aquarium.

A breakdown shows that the increase is due primarily to a growing number of visitors coming from other states. But the number of tourists coming from overseas countries and Canada has dipped slightly.

Scott has backed budget increases for Visit Florida, the state’s tourism marketing agency. Earlier this year GOP legislators had threatened to cut funding by two-thirds but reached a deal with Scott to keep the agency budget intact.


This article was from The Associated Press and was legally licensed through the NewsCred publisher network. Please direct all licensing questions to

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Tags: florida, tourism, visit florida

Photo Credit: Florida saw the number of visitors increase in the first six months of the year, mostly from other parts of the U.S. Pictured here is the Wynwood neighborhood of Miami, which has become a tourist draw. martinvarsavsky / Flickr