Disney’s New Star Wars Hotel Sounds Like Next-Level Immersion

The Walt Disney Company has made a blockbuster business out of building fantasy-rich kingdoms and lands around the world that draw millions of visitors a year. For its next act, the entertainment giant is looking to turn a patch of its Orlando resort into a new kind of luxury-meets-immersion hotel meant to feel more like a galaxy far, far away. In an announcement last month at the fan event D23 Expo, Walt Disney Parks & Resorts Chairman Bob Chapek announced that the company is planning a "revolutionary vacation experience" for Walt Disney World: a luxury resort that immerses guests in the universe of Star Wars. "It's unlike anything that exists today," he said. Chapek said visitors will have a "dedicated multi-day adventure" complete with "starship transportation," characters, costumes, storylines, windows that show a view into space, and status as "an active citizen of the galaxy." "It is 100 percent immersive and the story will touch every single minute of your s