The Business of Loyalty: How Hotels Build Loyalty Beyond the Stay
Photo Credit: Whale watching in Akureyri Fjord, Iceland is just one of thousands of tours and activities people can find via PlacePass, a metasearch platform for tours and activities. Marriott has invested in the company as part of its larger effort to deliver memorable experiences to loyalty members. PlacePass / Zeb Goodman
Skift Take
If travel really is all about the experiences, travel companies — with or without loyalty programs — better do all they can to make sure our experiences aren’t just good, but great.
Editor's Note: Skift's Business Traveler newsletter is now the Business of Loyalty newsletter.
In this weekly missive, we'll bring you the same insight into what matters most to the people who travel for a living, but now with an added focus on how airlines, hotels, and credit card programs battle for their attention and their business — a points geek with a Ph.D. of sorts.
While we are still looking at how these moves impact the consumer, the focus is on what the industry is doing to win their loyalty. The newsletter is being written by Grant Martin, who you've come to know as the author of our Business Traveler newsletter over the last three years. He'll be able to take advantage of contributions from Skift editors including Brian Sumers (airlines) and Deanna Ting (hotels) to better explain what's happening with loyalty right now. We hope you'll stick with it, and we promise to never devalue your reading experience.
Today we’re taking a look at one of the biggest
