Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines hospitality.

For all of our weekend roundups, go here.

>>A hotel that’s just a hotel is so passé. Today’s successful hospitality brand knows that the hotel is the first chapter of a long story of connected experiences: What Next-Level Hotels Have in Common: 5 Podcast Takeaways

>>Boutique hotelier Richard Born is betting big on micro-hotels — and he isn’t alone these days. Will most hotels going forward take the same approach? Or will hotel guests eventually tire of tiny rooms? Pod Hotels Owner Is Thinking Small to Grow Big

>>If your brand is all about unique experiences, then “show, don’t tell” may be the best marketing strategy: Design Hotels’ First Event for Meeting Planners Was a Lesson in Brand-Building

>>Upper House’s general manager details how the Hong Kong-based hotel finds the balance between tech, customer relationship management, and frontline service: Upper House Luxury Hotel Experience Aims for Custom Approach to Tech and Personalization

Photo Credit: Hotel Vernet, Paris, from Design Hotels' Facebook page. The company sees hotels as part of the larger story of a person's travel experience. Design Hotels