AirAsia X CEO Takes to Twitter to Call Off Plans to Fly to Europe and California
Skift Take
This is probably a good business decision. Economy class fares from Asia to the United States and Europe are already low, because there's so much competition. The market probably doesn't need another entrant — at least for now. And who knows? Air Asia X might change its strategy at some point.
AirAsia X, Asia's leading low cost long-haul airline, will not return to Europe nor will it fly to the U.S. West Coast soon, but will instead focus on Asia, its founder and CEO said Monday in a series of Tweets.
The announcement comes as a surprise, as top airline executives had strongly hinted for months they wanted to fly ultra long-haul routes — both to Europe and the United States. Western Europe probably would have come first, while expanding to the Continental U.S. was more of a long-term plan, executives had said.
In February, the executive in charge of Air Asia's long-haul business, Datuk Kamarudin Meranun, told Skift the airline was "seriously looking" into resuming fligh
