Chefs+Tech: Why Eat the Cake When You Can Look at It on Instagram?

Instagram Makes Big Business for Amateur Bakers I don't care if it's delicious — does it look good? Bloomberg Pursuits explains how bakers are making money off of cakes that look good, regardless of what they taste like. (Fun fact: I used to work at a bridal magazine and for photo shoots, we’d often enlist bakers to cover pre-cut styrofoam in fondant. A little secret sauce for you there.) One baker profiled in the piece makes more money creating cake content for the internet — that is, well-composed photos of intricate cake designs — than she did as a baker for hire. The cake craze took off in part thanks to Instagram, where #cake and #cakestagram yield millions of results. Besides pure visibility, social media gives in-home bakers a business model: according to the article, companies reach out to them for sponsorships or tutorials. Secondarily, these bakers sometimes take orders for actual cakes, but this is far less lucrative than other options. Instagram seems to have