Travel Tech CEO Series: SITA Rethinks the Passenger Experience
Photo Credit: Appointed within the past year, CEO Barbara Dalibard plans to run the organization differently. SITA
Skift Take
Airlines and airports own SITA, but the two groups are at odds over who controls passenger data. New CEO Barbara Dalibard shows signs of having enough finesse to keep the company unified.
Editor's Note: This year we expanded our coverage of the technology companies that do the behind-the-scenes work of powering the technology systems of the world's major travel companies.
We’re sitting down with a handful of industry leaders for our new Travel Tech CEO Listening Series to discover where they think the industry is heading.
SITA is a Geneva-based organization owned by the air transport industry. (It prefers to be known as SITA, not as Société Internationale de Télécommunications Aéronautiques — perhaps because it knows acronyms are très chic.)
Nearly every passenger flight relies on SITA technology, which allows the company to earn about $1.7 billion a year in revenue.
About 1,000 airports use its systems for tasks such as monitoring airport operations, operating boarding gates, and processing baggage and passengers.
In recent years SITA has attempted to apply new technologies to help solve old problems.
It was behind Virgin Atlantic's tria
