Nearly Half of Tourism Boards Think Working With Influencers Is a Good Idea
Skift Take
Influencers are increasingly important for DMOs looking to reach and engage with its audience over social media. Overall they are also considered as a good ROI.
Last week we launched the latest report in our Skift Research service, The State of Destination Marketing 2017 accompanied by our comprehensive Data Sheet: Digital Destinations Global DMO Survey Results 2017.
Below is an excerpt from our Skift Research Report. Get the full report here to stay ahead of this trend.
One way that destination marketing organizations (DMOs) promote their brands is through teaming up with influencers, and around 44 percent report a very high or good retu
