All luxury is not created equal, and understanding the modern luxury travel market requires a new approach and a deep appreciation of the sophistication of modern consumers and providers.
The Skift New Luxury newsletter is our weekly newsletter focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector. We’ll keep in mind the needs of the specialist travel agents who sell these products as well as the sophisticated consumers who shop for them.
Skift has covered elements of luxury travel — from agents to hotels to airlines and even retail — for many years. In addition to providing this weekly digest with stories that are relevant to the sector, Skift is expanding its coverage of the sector with stories like the ones you’ll find below.
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We will build on our earlier successful coverage with the addition of two dedicated freelancers who will contribute to supplement our existing coverage. These expert contributors will also author the weekly newsletter, which will be our fifth specialist newsletter.
Veteran travel journalist Laura Powell has covered the industry for more than two decades. She helped develop CNN’s original travel program and covered the beat for the network for nearly five years. Her work has appeared in The Washington Post, Forbes and several airline magazines. She regularly appears on Washington, D.C. television to provide commentary on the travel stories of the day.
Former Skift reporter Samantha Shankman will be contributing stories from her base in Barcelona, Spain. As one of Skift’s early reporters, Shankman has contributed stories on trends, tourism, and spending across all sectors of the industry. She’ll be looking at the luxury sector through the lens of research reports, interviews, and more.
This Week’s Coverage
This first week Powell looks at the attraction of isolation for high-end travelers. With “Isolation Is the Next Big Thing in Luxury Travel,” we see travelers who don’t necessarily want to go off the grid, but they do want to go where access and wealth can make many distances insurmountable.
With “China’s Luxury Travelers Are Young and Spending More Than Ever,” Shankman dives into a Deloitte report on luxury spending that seeks to delineate between the shopping power of Chinese tourists to specifically say what high-spending millennials are after.
In future weeks, we’ll look at luxury through specific lenses, from products, to consumer behavior, to lessons from retail and food, and beyond, in addition to traditional travel sectors such as hospitality, cruises, airlines, and tourism.
If you want to share your expertise or insights into luxury travel, please don’t hesitate to email me at jc at skift dot com.
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