Online video consumption will grow by more than 300 percent over the next four years, according to Cisco’s Visual Networking Index. This means that by 2020 video will account for 80 to 90 percent of all online traffic. However, as travel brands look to video as a means of telling their story, the challenges seem nearly insurmountable — from high production costs, to scalability, to the vastness of targeting multigenerational travelers with relevant content, it’s no wonder many travel brands have yet to realize their full video storytelling potential.
In this webinar, Skift’s Jeremy Kressmann speaks with producer and 20-year movie industry veteran, Jack Giarraputo, who has produced movies at Disney, Paramount, Sony, Fox and Warner Brothers that have grossed over $3.5 billion in worldwide box office (and include the likes of Happy Gilmore and The Wedding Singer) to illustrate the importance of visual storytelling. He is also CEO and Founder of UrLife — the first company to use professional editors to hand-craft user generated content into an amazing vacation memory.
We address the challenges of creating content that connects at scale and offer solutions to help travel brands engage audiences, and develop attitudinal loyalty, by capitalizing on the democratization of social influence.
In this webinar, we’ve provided solutions for the following pain points shared by many travel brands:
- The challenge of storytelling through video
- The changing social media landscape — and the democratization of social influence
- The misnomers associated with traditional UGC