News

Most destination budgets lean heavily toward attracting first-time visitors. But this growth model is under strain — it may be time to change the equation and ask what smarter allocation would look like.

Most destinations only report how many visitors came and how much they spent. Very few report on where the money goes or what is lost when those visitors don’t come back. With destinations being asked harder questions about tourism’s benefit to local communities, per-trip yield and arrival volumes may not be enough on their own.

Most destinations’ marketing campaigns lead with what is on offer, such as price, product, or infrastructure. But the travelers who are most likely to return want to know what is on offer to them personally. Should the focus be on marketing the destination as a product, or should marketing target the traveler?

IHG is growing voco and Crowne Plaza in Thailand and plans to introduce Ruby and Noted Collection. Plus, more hotel deal and development news from APAC.

Just as glamorous skiing helped attract world leaders to Davos, a new business conference is hoping springtime in the French Riviera will help lure 2,000 European business leaders and investors.

Air India is late to a model already proven by domestic as well as Gulf and Asian carriers, but the Booking.com deal shows how quickly it wants to catch up through loyalty-led commerce at home.

By 2028, Cordelia will have transformed from a single-vessel operator into a three-ship fleet. The challenge is whether India's still-nascent cruise market can generate demand quickly enough to support a near-tripling of capacity.

Attendance volatility has become a growing headache for planners, requiring them to build more flexibility into their forecasting and operations.

Washington's effort to rewrite federal grant rules is rippling through the events industry. Critics warn that requiring advance approval for conference travel would make collaboration less agile and leave smaller institutions without a seat at the table.

The Gold Spike hotel and nightlife complex in Las Vegas has changed hands. Plus, more hotel deal and development news.

Airlines are betting that they can hold onto their pricing power even as the price of fuel decreases due to strong demand and fewer competitors in the industry.

The war gave Saudi tourism the clarity it could not give itself: the durable market is domestic and regional, the leadership is Saudi, and the reset is real.