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More than 24 million people took a cruise in 2016, but the cruise industry is always looking for more — specifically passengers who are taking a cruise for the first time.

This new-to-cruise market is a focus for cruise operators, especially those with entry-level prices and fleets stationed all over the United States. Also important: Cultivating millennial customers who will — ideally — keep coming back as they start families and vacation more.

On this episode of the Skift podcast, we’re hearing from leaders of the world’s two largest cruise lines on attracting newcomers to cruising, appealing to millennials, and thinking about the needs of Generation Z.

The episode features portions of separate conversations podcast host Hannah Sampson had with Christine Duffy, president of Carnival Cruise Line, and Michael Bayley, president and CEO of Royal Caribbean International.

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Photo Credit: A line of ships are pictured at PortMiami. Cruise lines are trying to attract newcomers and millennials to cruise vacations. Andy Newman / Associated Press/Seatrade