Skift Podcast: What Cruise Lines Are Doing to Win a New Generation of Cruisers

Skift Take

Listen for insight into how cruise leaders are thinking about cultivating future customers.

Skift Podcast

Compelling discussions with travel industry leaders and creatives who are helping to shape the future of travel.

More than 24 million people took a cruise in 2016, but the cruise industry is always looking for more — specifically passengers who are taking a cruise for the first time.

This new-to-cruise market is a focus for cruise operators, especially those with entry-level prices and fleets stationed all over the United States. Also important: Cultivating millennial customers who will — ideally — keep coming back as they start families and vacation more.

On this episode of the Skift podcast, we're hearing from leaders of the world’s two largest cruise lines on attracting newcomers to cruising, appealing to millennials, and thinking about the needs of Generation Z.

The episode features portions of separate conversations podcast host Hannah Sampson had with Christine Duffy, president of Carnival Cruise Line, and Michael Bayley, president and CEO of Royal Caribbean International.

Hannah Sampson

March 9th, 2017 at 2:30 AM EST

Tags: carnival, cruise lines, royal caribbean, skift podcast, the skift travel podcast

Photo Credit: A line of ships are pictured at PortMiami. Cruise lines are trying to attract newcomers and millennials to cruise vacations. Associated Press/Seatrade / Andy Newman

Up Next

Experiences

How Travel Brands Can Seize the ‘Q5’ Opportunity on TikTok

Driven by increased spending on experiences and the digital habits of younger audiences, TikTok has emerged as a key platform for inspiring and shaping travel decisions. Leveraging the platform’s reach early in the year presents a unique opportunity for travel brands to connect with eager travelers.

TikTok for Business + Skift | 1 month ago

Canada Is the Top Source of U.S. Travel – Now Visits Are Trending Down

If Canadian visits continue to decline, it could cost the U.S. billions in lost spending, and thousands of jobs.

Jade Wilson | 30 minutes ago

Airlines

Asia’s Airlines Crack Down on Lithium Batteries as Fire Risks Rise

A wave of new lithium battery restrictions from Asian airlines highlights rising safety concerns and follows several onboard incidents.

Christine Mao | 3 hours ago

Hotels

New Loyalty Program Journey Targets Independent Boutique Hotels

The new startup Journey faces significant challenges in building consumer adoption and achieving the necessary scale to compete with established loyalty programs. But its notable backers believe it's addressing critical pain points in today's loyalty system.

Sean O'Neill | 3 hours ago