Venezuelan Hotels Try Promotions and Other Strategies to Cope With Financial Crisis
Photo Credit: Venezuelan singer Michel Puche appeared at the Crowne Plaza Maruma Hotel in Maracaibo on March 20, 2014. During the financial crisis, the hotel has been discounting and organizing special events to cope with the drop in occupancy and rising expenses. Michel Puche
Skift Take
Hotels in Venezuela admit that even with promotions they struggle to increase consumer demand, but they are still trying to address declining occupancy through more active marketing of their products. The results remain to be seen.
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Hotel promotions only go so far.
"In Venezuela, promotions help us prevent the precipitous drop in demand and minimize losses," says Gustavo Jarussi, vice president of the Venezuelan Association of Five Star Hotels and regional director of the Pestana chain for Venezuela, Colombia and Cuba. “Clearly, we will not get back to the higher demand levels of the past by just relying on promotions."
