Southeast Asia’s Tourism Campaign Is a Misplaced Effort
Photo Credit: The Association of Southeast Asian Nations is undertaking a tourism marketing campaign in 2017 to mark its 50th anniversary. Tourism Authority of Thailand
Skift Take
With little budget and even less originality in marketing, the Association of Southeast Asian Nations may be better off focusing on facilitating tourism growth through infrastructure and other improvements, which it is adept at, than launching another Visit ASEAN Year.
Editor's Note: Skift launched a new series, Gateway, as we broaden our news coverage geographically with first-hand, original stories from correspondents embedded in cities around the world.
We are featuring regular reports several times per week from Beijing, Singapore, Caracas and Cape Town, and look for us to add other cities soon. Gateway Singapore, for example, signifies that the reporter is writing from that city although her coverage of the business of travel will meander to other locales in the region. Read about the series here, and check out all the stories in the series here.
The Association of Southeast Asian Nations (ASEAN) will mark its 50th anniversary in August and the Jakarta-based organization has unimaginatively launched a Visit ASEAN@50: Golden Celebration tourism campaign.
This is the third Visit ASEAN year. The first was in 1992 when ASEAN turned 25; the second was the odd Visit ASEAN Millennium Year 2002.
Many industry players yawn at another Visit
