Venezuelan Travel Agencies Get Creative in Reinventing Themselves After Very Tough Year
Photo Credit: DViage Tourism Services was primarily a wholesaler in Venezuela until a couple of years ago when it switched to targeting consumers out of necessity. Pictured is a hotel in Punta Cana, Dominican Republic that DViage is touting to travelers on Facebook. DViage Tourism Services
Skift Take
Venezuelan travel agencies have refocused their strategies to face the economic crisis. The shift has not been enough to boost the business, which shows no signs of recovery.
Editor's Note: Skift has launched a new series, Gateway, as we broaden our news coverage geographically with first-hand, original stories from correspondents embedded in cities around the world.
We start with regular reports from Beijing, China, and Singapore, and today add Caracas. Look for us to add other cities, many in major hubs, around the world shortly. Gateway Beijing and Gateway Singapore, for example, signify that the reporters are writing from those cities although their coverage of the business of travel will meander to other locales in their regions. Read about the series here, and check out all the stories in the series here.
In the midst of a financial crisis, Venezuelan travel agencies are trying to reinvent themselves.
Travel agencies in Venezuela report that 2016 was the worst year in the last decade. Yet a shift in the business model has allowed them to cope with discouraging sales figures and sustain operations.
“We manage to keep working, but we do n
