Kayak Begins Advertising on U.S. Television Again
Skift Take
In mid-2015 Kayak opted to go dark on U.S. TV and to put more investment into broadcast advertising in Europe. Companies have to make such hard choices sometimes. Kayak's Hafner claims, however, "the sky didn't fall" in the U.S., although one could surmise that Google Flights is "knock-knock-knockin' on heaven's door."
Flight and hotel metasearch site Kayak returned to television advertising in the United States in late December after a roughly year-and-a-half absence stateside, and interestingly the spot, Kayak Trend Forecaster, highlights a tool, airfare forecasting, that rivals Google Flights and Hopper, do as well.
The Kayak Trend Forecaster ad [first embed below] began running December 26 on channels ranging from CNN and NBC to Bravo, and features a guy with a man bun who cuts the protrusion when his "style forecaster" advises him to take the scissors to it "now" in order to stay trendy. Another young man, holding a mobile phone displaying Kayak's airfare forecast for San Francisco International Airport, likens the style forecaster's role to that of Kayak's price forecast tool.
"Oh, kind of like how Kayak's price forecast tool analyzes over 1 billion travel searches to let you kno
