2016 Archives

Lots more flights now have Wi-Fi and seat-back entertainment, and marketers naturally want access to this captive audience. But how do you do it without angering guests (many of whom pay these services)? It's a tricky balancing act.

Last year we said that ever ything is a booking site and this year it went beyond our expectations. The one-time gatekeep-ers mare now the booking outlets, too.

Beverly Hills is sidestepping traditional media marketing with a thought leadership trend piece on the future of luxury, which helps position both the destination and the bureau as fresh and forward-thinking.

While we it’s difficult to make a direct correlation between box-office popularity and airline tickets sold, film franchise brand partnerships contribute intangibles, by aligning the airline with the values of the movie’s characters and its fanbase.

Snapchat is utilized by major brands for advertising purposes and as a new way to push content to a younger demographic. Travel brands are deciding if that's a demographic they want to reach and if it makes sense for them to be on Snapchat, which aren't always bad things.

Maybe it bodes well for travel agents that travelers are getting used to paying additional fees for better service in the air and at hotels, since fees have been a reality when booking with an agent for a long time.

Food is now the leading hook in travel and many travelers the world over not only perceive food tourism as an adventure but are also calling for more adventure type tours to heavily incorporate food experiences among hiking or white water rafting expeditions.

Bringing back the decaying SS United States as a luxury ocean cruise ship is an idea just so crazy it might work for Crystal Cruises.

If you're not streaming quality content to passengers, you might as well not have an IFE system.

Unlike United and Smisek, Delta was run so well the handover should run smoothly.