2016 Archives

Significance of Norwegian Air’s Recent DOT Victory Is Overstated

It's nice that the DOT finally got around to approving Norwegian's Irish unit to fly to the United States. But this is not as big of a game-changer as some have suggested. Norwegian was going to grow in the United States and offer low fares on transatlantic flights, regardless of whether this happened.

U.S. Outbound Tourism Snapshot for September 2016

Nine months in to 2016, outbound U.S. tourism is confirming our earlier position that this was going to be an excellent year for foreign travel. A strong currency helps outweigh fears of violence and even Zika.

Trivago Planning $428 Million IPO to Help Fund Even More TV Ads

When you think of all the online travel companies constrained by a lack of marketing resources wipe Trivago out of your mind. The Germany-based hotel metasearch site spends a whopping 88 percent of its revenue on advertising. And, if it can pull off a successful initial public offering then Trivago will resupply its advertising war chest. The metasearch rich are getting richer.