The Role of Convention Bureaus in Industry Research Development — Meetings Innovation Report
Skift Take
The Future of Meetings & Events
Our feature story this week focuses on the German Convention Bureau’s strategy to differentiate itself in the European market by developing and sharing an extensive body of meetings industry research and educational content.
The research highlights trends in event technology and meeting design, while the growing volume of blog content promotes the different German cities as important areas of expertise in various advanced industries.
“We want to shape the future for our German, European, and international customers, and continue positioning Germany at the forefront of innovation,” Matthias Schultze, managing director of the GCB, told me. “Even though we’re ranked number one in meetings in Europe in the ICCA (International Congress & Convention Association) standings, we can never rest on our laurels.”
Send me your feedback on Germany’s research and content strategy to [email protected]. All emails will be kept private unless advised otherwise. Read the full story here.
— Greg Oates, Senior Editor
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TOURISM, HOSPITALITY & VENUES
German Convention Bureau Bets Big On Event Tech Research and the Value of Promoting Cities As Knowledge Hubs: Germany has one of the most innovative business strategies and fresh content models to attract more international conferences by focusing on extensive research development and sector-specific industry expertise. But managing and delivering on those effectively and consistently comes with its growing pains. Read more at Skift
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Top 10 Highlights from HPE Discover London: Here’s a good example of how any conference organizer can create a compelling event wrap-up through a multimedia convergence of YouTube videos, Periscope videos, Soundcloud recordings, and photos and text. Read more at TechNative
The Power of Story: PCMA CEO Deborah Sexton explains why compelling stories can help planners personify their organization’s brand, engage people better, and drive business growth. Read more at Convene
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The Skift Meetings Innovation Report is curated by Skift Senior Editor Greg Oates [[email protected]]. The newsletter is emailed every Wednesday.
Subscribe to the Skift Meetings Innovation Report