Video: The Travel Corporation CEO on Breaking Through Perceptions
Skift Take
With its brands that offer escorted tours, The Travel Corporation is finding that it needs to offer the assurance of a guide as well as personalized touches so trips don't feel mass-produced.
The conventional wisdom today is that travelers — especially millennials — want to feel like they've had authentic experiences full of surprise and delight.
So where does that concept leave guided tours, which make up a big part of business for The Travel Corporation?
That's just one of the challenges CEO Brett Tollman is facing these days at the helm of the 30-brand company. At the Skift Glob
