During Skift Global Forum 2016, Amadeus North America’s Head of Research and Development Rashesh Jethi joined Skift Executive Editor Dennis Schaal on stage for a conversation about the state of travel technology and how to create a framework for innovation.

Beginning with a dissertation of the current travel landscape, Jethi notes the industry’s resistance to new technologies while painting a picture of the innovations happening in Silicon Valley. Chief among these is the fundamental shift in the approach to technological infrastructure, namely large-scale, on-demand cloud platforms.

For travel brands looking to build towards a more innovative future, Jethi suggests that it can be boiled down to “three Cs“:

  • Chaos Theory: How seemingly trivial changes may have an oversized impact.
  • Cognition: Understanding the operational complexity involved with designing new platforms.
  • Curiosity: How you foster a culture of innovation both internally and externally.

Watch the complete presentation below.