As booking becomes more important for TripAdvisor, it's trying to make the travel discovery experience more fun for users.
During the 2016 Skift Global Forum, we had the pleasure of speaking with a host of the travel industry’s top leaders from across every sector.
And after first speaking to them on stage in front of the 1,000+ audience, we took another few minutes with them to ask follow up questions and get more insight in our backstage Skift Take Studio.
TripAdvisor president and CEO Stephen Kaufer, who closed out the forum with a discussion with Skift founder Rafat Ali, sat down solo in the studio to share additional thoughts about the friction of travel booking, making the trip discovery enjoyable for users, the power of instant bookings, and how TripAdvisor reviews are training travelers to expect more from their vacation.
This series is presented by Mastercard
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