Skift Take

These are the digital trends we were talking about this week.

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.

For all of our trends roundups, go here.

>>Expedia is seeking to gain even more influence in the hotel industry while the big chains are trying to limit online travel agencies’ clout: Expedia Begins Revealing Its Big Ambitions in Hotel Services

>>Google has several very clear advantages over competitors: its mountains of data sets and the computing power to do something with them: Google Flights Now Notifies Flyers When Airfares Will Expire

>>OpenTable is upping its language skills, although it still is in the early stages of making its restaurant relationships more global: OpenTable Tears Down Its Walls With New Multilingual Capabilities

>>For any marketer still not convinced that China is the future of the travel industry, there are now 400 million reasons to change your mind: The Changing Habits of China’s Millennial Travelers — Digital Marketing News This Week

>>If we were Airbnb, we’d be paying very close attention to this latest news: New Acquisitions by Tujia, Airbnb’s China Rival, Hint at Its Larger Ambitions

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Tags: Travel Trends, trends roundups

Photo credit: The Grand Velas Riviera Maya hotel is offering spa discounts on Expedia Inc. has rolled out a tool to enable hoteliers to promote such discounts on Expedia sites. GrandArt Photography / Grand Velas Riviera Maya

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