Brand USA and U.S. Tourism Groups Target India as the Next Major Asian Tourism Market
Photo Credit: India could become the next major Asian market to embrace tourism to the U.S. A Festival of Colors celebration — the largest in the Western Hemisphere — at Sri Sri Radha Krishna Temple in Utah is pictured here. Flickr / Steven Gerner
Skift Take
U.S. officials are hoping that Asian tourism will continue to be a boon to the domestic travel industry, and driving tourism from India is the next step. A thriving Indian middle-class will only help accelerate outbound tourism growth.
For the last year, U.S. officials and members of the tourism industry have engaged in a partnership with China, aimed at better educating Chinese travel agents and connecting U.S. tour providers with the right Chinese travelers.
Chinese travelers are core to Brand USA's goal of bringing 100 milling visitors to the U.S. by 2021. But China alone can't make up for the shortfall in tourism from U.S. neighbors like Canada and Mexico.
Next year, Brand USA and other U.S. officials with revisit the goal of driving tou
