Air Canada President: Business Class Customers Don’t Like Surprises
Photo Credit: Air Canada President Ben Smith (R) with APEX CEO Joe Leader at the Skift Global Forum. Air Canada believes its business class is luxurious enough to attract premium customers. Skift
Skift Take
Air Canada's Ben Smith is right. Air Canada's newish international business class is at least as good as first class was a decade or two ago. That's probably why travelers who fly it tend to rave about it.
True international first class, where flight attendants may serve caviar or write notes by hand for passengers, is probably no longer necessary outside of a few routes from global banking centers such as New York, Tokyo, and London, Air Canada's president for passenger airlines said Tuesday at the Skift Global Forum.
Air Canada was among the first global carriers to remove first class, instead adding flatbeds with aisle access for long-haul passengers flying to business destinations. That's a strong enough product for nearly all of Air Canada's customers, most of whom prefer to have a
