We are pleased to announce the launch of Skift’s first annual Digital Transformation in Travel Survey as part of our ongoing efforts to understand how travel brands are adopting to the rapid co-evolution of both digital tech and the travel customer journey.

Take our survey.

We want to hear from marketing experts and technologists working on the front-lines of travel for consumer facing brands, with a strong digital component to their business.

Your feedback will help us report back to Skift readers on the implementation challenges and the priorities that travel brands are placing on things like customer analytics, personalization, marketing automation, and our overall readiness in terms of talent and budget.

Take our survey.

As a token of our appreciation, we will grant you complementary access to one of our best and latest Trends reports: Inside the Mind of the Gen Z Traveler. A $295 value.

This Skift research initiative was partially made possible through our partnership with Adobe and Epsilon.

Your responses will be held strictly confidential and only reported in aggregate.

Photo Credit: Our new survey looks at the rapid co-evolution of both digital tech and the travel customer journey. Visual Hunt