Concur Buys Hipmunk and 6 Other Digital Trends This Week
Skift Take
Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.
For all of our trends roundups, go here.
>>Many would argue that it’s easier for travelers to find the perfect meal while traveling: 5 New Travel Startups Putting Dining at the Center of Travel
>>Although Visit Orlando’s new AI-powered travel app still has kinks, it shows the power of machine learning to provide more contextual and customized information to travelers — most of the time: Behind Orlando’s New IBM Watson-Powered Travel App
>>Six years after brashly boasting about how it would disrupt travel search, Hipmunk, which had to compete against larger players with more ample war chests, is exiting into the business travel portfolio of Concur: Concur Buys Hipmunk to Bring Consumer Tools to Its Business Travelers
>>Chefs+Tech is a natural expansion of the Skift umbrella, bringing the big picture view on the future of dining out, being fanatically focused on the guest experience, and at the intersection of marketing and tech. Expect a lot more on this front from us: Announcing Skift’s Expansion Into Food and Beverage: Introducing Chefs+Tech
>>CEO Fabio Cannavale has spent the last few years snapping up companies across Europe and as the company looks to supplement its online travel agency model with a media/advertising business, expect to see more deals in the near future: Lastminute.com Group Buying Spree Won’t Be Over for Awhile
>>Lots of “likes” and “shares” look good in marketing campaign reports. But did they lead to meaningful actions by the audience? Why Do Travelers Share on Social Media? — Digital Marketing News This Week
>>How and where travel brands connect with the new experiential consumer will continue to evolve and shift along these three critical axes: Digital payments, mobile booking, and travel ad tech: Three Digital Commerce Strategy Reports You May Have Missed
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