How Creative DMOs Are Taking Visual Content To The Next Level

Skift Take

One photo of an exotic place is all it takes to be inspired to visit — that’s why it’s important for DMOs to invest in visual storytelling. Download CrowdRiff’s free report to learn how to take your visual content to the next level.

— CrowdRiff

Download the Report, Free!

Whether you’re planning a trip to an exotic locale or a weekend getaway, chances are the idea was sparked by looking at a compelling photo.

A beautiful photo has the power to get people’s attention, inspire them to visit, and leave a memorable impression on a destination. In fact, a 2014 Google Travel Study revealed that 65% of leisure travelers are inspired to travel by what they see online, primarily on social and video sites. Although many DMOs use visuals in their marketing, many have underestimated the influence authentic and aspirational photography can have on motivating people to visit their destinations.

We’ve rounded up 10 examples of DMOs who have taken storytelling to the next level by incorporating compelling visual content. Get inspiration from these DMOs and learn more about how to turn your destination’s visuals into an effective marketing tool.

To learn more about improving your visual storytelling, download CrowdRiff’s free report:

This content is created collaboratively in partnership with our sponsor CrowdRiff.

Up Next

Podcasts

What’s Next for Airbnb – Skift Travel Podcast

Airbnb is eager to branch out into other sectors of the travel, and we discuss its plans in this episode of the Skift Travel Podcast — as well as the challenges it faces.

Rashaad Jorden | 5 hours ago

Hotels

3 AI-Driven Insights for Hospitality Revenue Management Success in 2025

Artificial intelligence (AI) is helping hospitality revenue managers adapt to shifting consumer preferences and rising competition. With AI-enabled dynamic pricing, predictive analytics, and personalization at scale, companies can drive profitability in an unpredictable market.

Capgemini + Skift | 4 hours ago

Sabre’s CEO Won’t Say if He’s Selling Hospitality Unit – He’s Talking Up Its Growth

Kurt Ekert says there's a lot of potential to grow Sabre's hotel and airline tech businesses, so no, it's not fully focused on distribution.

Justin Dawes | 3 hours ago

a man sitting in a yellow chair on stage with a video playing behind him

Hotels

Oberoi’s International Hotel Openings: Locations and Timelines Revealed

With a London hotel now slated for 2028, Oberoi has said it's eyeing its key source markets. So, will the brand set its sights on the U.S., one of its top 3 markets? Stay tuned!

Peden Doma Bhutia | 25 mins ago

Short-Term Rentals

Airbnb’s AI Plan: No Chatbot, More Personalization

While many other travel companies have released AI chatbots, Airbnb determined that they're not good enough.

Justin Dawes | 11 hours ago