Is Bleisure Overblown? — Skift Corporate Travel Innovation Report
Photo Credit: Combining business travel with leisure isn't as popular as it seems. Marriott Vacations Worldwide / Marriott Worldwide Vacations
Skift Take
It may indeed be the case that combining business travel and leisure travel isn't a priority for most folks. But as more millennials become business travelers, they're certainly going to look to explore during their business trips.
The Skift Corporate Travel Innovation Report is our weekly newsletter focused on the future of corporate travel, the big fault lines of disruption for travel managers and buyers, the innovations emerging from the sector, and the changing business traveler habits that are upending how corporate travel is packaged, bought and sold.
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The Future of Corporate + Business Travel
A thought-provoking study from Carlson Wagonlit Travel asserts that business travelers are just as likely to combine leisure elements with their business trip as they were five years ago.
This flies in the face of the traditional consensus that so-called "bleisure" travelers are on the rise.
While the methodology of the survey isn't perfect, it shows that corporate travel managers are doing an effective job of making sure that their travelers stay in destination long enough to complete their business goals
