weekly_trend_roundup.jpgEvery week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top hospitality trends.

For all of our trends roundups, go here.

>>The biggest news from last week’s hospitality conferences had to do with a single theme: branding: For Hotel CEOs, Understanding the Magic Behind Branding Has Never Been More Crucial

>>It is a delight to witness a hotel arrival that hums with quiet efficiency and professionalism: Tokyo, the Park Hyatt and the Art of the Hotel Arrival

>>Will men actually respond to this digital marketing campaign? Hilton’s Extended Stay Brands Want to Teach Men How to Be Better Travel Planners

>>Some short-term rental companies project that they will have higher room sales than some hotels by 2020: The Business of Hotels Vs. Short-Term Rentals in 4 Charts