Concur Hopes Its Taxi Ads Will Attract Business Travelers and Their CFOs
Photo Credit: Concur is running an advertising campaign to reach financial decision makers. Concur
Skift Take
Concur's ongoing advertising campaign show how eager the company is to get its products in front of potential customers.
New York City taxicabs carry advertisements for everything from Broadway shows to upcoming movies, fashion labels, and apartment-hunting apps.
A travel and expense management technology company hardly seems to fit in with that crowd, but for Concur, the placement was perfect for reaching a critical mass of financial decision-makers.
Concur's taxi toppers in New York as well as Chicago are part of a broad, multi-country effort that includes print ads in magazines and newspapers including Forbe
