Luke will expand our Trends Reports service offering and ongoing efforts in primary data collection and original long-form analysis in travel consumer behavior, market sizing, and travel industry intelligence. He will also be working with the SkiftX branded content team on custom client research needs.
He brings over twelve years of expertise in consulting, sales, non-profit, B2B media, and market research. Prior to Skift, he led his own independent travel market research consultancy LUFT Group for a year. LUFT Group took travel industry trends analysis to another level, reporting on what Luke coined as “butterfly” events – or underreported local developments occurring at unique intersections within the global travel ecosystem, with the biggest potential for longer-term disruption.
Prior to that, Luke was at Phocuswright, leading their research program for Europe and Latin America. And before then, Luke led the charge as head of content during the early days at Nearshore Americas, a digital brand reporting on and analyzing Latin America’s knowledge economy, and what markets like Mexico and Argentina bring to the table in global IT services.
Having spent much of his career working abroad in the U.K., Spain, and Latin America, Luke is now based in New York City at Skift HQ, with a keen focus on international markets. He holds a Bachelor’s in Spanish and Master’s in urban planning from the University of Illinois at Champaign-Urbana, with an emphasis on regional economics and quantitative research. He speaks fluent Spanish, Polish, and has a good command of Portuguese.
He can be reached at email@example.com.