Skift Take
Tourism bureaus around the world are rallying their troops tomorrow to promote the economic impact of meetings and conventions with an unprecedented show of industry solidarity.
The weekly Skift Meetings Innovation Report defines the future of meetings and events by deciphering disruptive strategies that improve knowledge sharing.
The Future of Meetings + Events
Tourism bureaus around the world are banding together to promote the economic impact of meetings during the first annual Global Meetings Industry Day (GMID) tomorrow. The Meetings Mean Business Coalition (MMBC) and Convention Industry Council are spearheading the event in North America.
Here is a list of organizations participating in GMID and their scheduled advocacy initiatives for the day. Since 2009, the MMBC has collected meetings industry insight and data to inform business strategy for hotels and tourism bureaus. Building on that, GMID is designed to spread the message that "meetings mean business" to a larger audience on a global scale.
The Las Vegas Convention & Visitors Authority (LVCVA) is one example of a convention bureau that has seen a big rise in convention bus