On one hand this could help raise Booking.com's profile in the U.S., which is so much lower than it deserves to be. On the other, a wedding is really when most people should turn to a travel agent (trust us: personal experience).
Earlier this month Priceline Group’s Booking.com arm rolled out a series of new television advertisements featuring real-life engaged comedians Chelsea Peretti (Brooklyn Nine-Nine) and Jordan Peele (Key & Peele) planning a fictional wedding via Booking.com.
Two advertisements are currently running on TV, with six more planned over the next six months. While it’s not exactly a decade and a half commitment on the level of parent company Priceline’s William Shatner engagement, it’s the first time Booking.com has used recognizable personalities in its ads.
While the advertisement sticks with the “Booking dot yeah” tagline it has pushed since it first began running ads in the U.S., it adds a sub-tagline “Hotels, homes and everything in between” that pushes Booking.com’s new emphasis on the sheer volume of bookable rooms on its site: 21 million at last count. It’s the first move by any online travel agency to encourage hotel bookings and vacation rentals in the same campaign.
Both current ads are below:
Have a confidential tip for Skift? Get in touch
Photo credit: Still from a new campaign for Booking.com featuring two comedians planning their real-life wedding in fake TV commercials. Booking.com